1. Introduction
This Cookie Policy explains how Vinyl (“we,” “us,” “our”) uses cookies and similar technologies on our website and in our AI meeting assistant. It covers what each cookie does, how long it lasts, and how to change your choice at any time. Please read it alongside our Privacy Policy and Terms of Service.
2. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites work, remember your choices, and show the people who run them how the site is used.
Similar technologies such as pixels and local storage can do the same job. In this policy, “cookies” covers all of them.
3. Your Choice, Asked Once
When you first visit our website, one cookie banner asks for your choice, and that one choice covers every tool on our site. None of the analytics or marketing tools listed below loads until you have chosen, and none of them asks you again.
What the banner asks depends on where you are, which we work out from your IP address’s country:
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UK, European Union, European Economic Area and Switzerland: no analytics, marketing or advertising cookies are set unless you choose Accept. Reject is as easy to choose as Accept.
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Everywhere else, including Australia and the United States: analytics cookies are used, and the banner lets you opt out.
We remember your choice for 12 months, then ask again. You can change it at any time with the “Cookie settings” link in the footer of our website.
4. Types of Cookies We Use
4.1 Essential Cookies (Strictly Necessary)
These cookies are needed for our website and app to work, so they can’t be switched off. They are usually set in response to something you do, such as signing in, making your cookie choice or filling in a form.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| vinyl_consent | Remembers your cookie choice | 12 months | First-party |
| vinyl_trust | Lets you back into our Security & Trust page after you enter an access code | 30 days | First-party |
| auth_token | Keeps you signed in to the app | Session | First-party |
| csrftoken | Security: prevents cross-site request forgery | 1 year | First-party |
| session_id | Maintains your session | Session | First-party |
4.2 Functional Cookies
These cookies remember your preferences, so the site and app suit you.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| vinyl_geo | Your region (Australia, UK or US), worked out from your IP address’s country, so we show local spelling, pricing and integrations. We don’t store your IP address | 30 days | First-party |
| vinyl_region | Remembers a region you chose in the footer | 12 months | First-party |
| language_pref | Remembers your language preference | 1 year | First-party |
| user_settings | Stores your app interface preferences | 1 year | First-party |
| feature_flags | Turns specific app features on or off | 6 months | First-party |
4.3 Analytics Cookies
These cookies show us how people find and use our website: which pages are visited, where visitors come from, and where the site could work better. They are only set if your cookie choice allows them.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| vinyl_aid | A random visitor ID, so we can see how visitors use our site and, if you later fill in a form or sign up, connect those visits to your record | 400 days | First-party |
| vinyl_touch | How you first found us and how you most recently arrived, such as the campaign or website that sent you | 400 days | First-party |
| _ga, _ga_* | Google Analytics: distinguishes visitors and sessions | 2 years | First-party (set by Google) |
| ph_*_posthog | PostHog: distinguishes visitors and sessions on our website | 1 year | First-party (set by PostHog) |
PostHog is used on our website only, not in our app. With your consent, it records page views, clicks and recordings of how pages are used. Recordings mask everything typed into forms. PostHog stores this data in the United States.
Ahrefs Web Analytics also counts visits to our website. It doesn’t use cookies or store personal data, and we only load it after you have made your cookie choice.
When you arrive from one of our emails, the link includes a code that tells us which recipient clicked. If your cookie choice allows analytics, we use it to connect your visit to your record. If not, we discard it. The code expires after 120 days.
4.4 Marketing Cookies
These cookies help us understand which of our marketing works and follow up with people who have asked to hear from us. They are only set if your cookie choice allows them.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| __hstc | HubSpot: tracks your visits (first, last and current visit, and number of sessions) | 13 months | Third-party |
| hubspotutk | HubSpot: recognises you as a visitor and is passed to HubSpot when you submit a form | 13 months | Third-party |
| __hssc | HubSpot: counts page views in a session | 30 minutes | Third-party |
| __hssrc | HubSpot: works out whether you have restarted your browser | Session | Third-party |
| li_fat_id, bcookie | LinkedIn Insight: measures visits from LinkedIn and LinkedIn ad results | Up to 1 year | Third-party |
5. Third-Party Services
Some cookies are set by the services we use. We don’t control them, so please see each provider’s own privacy policy for details.
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Google Analytics (website analytics)
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PostHog (website analytics and session recording)
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Ahrefs (website analytics, without cookies)
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HubSpot (marketing, forms and demo booking)
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LinkedIn (measuring LinkedIn ads)
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Intercom (customer support)
6. Changing Your Choice
6.1 On Our Website
Use the “Cookie settings” link in the footer of our website at any time. Your new choice applies straight away, to every tool listed here.
6.2 In Your Browser
Most browsers let you block or delete cookies in their settings. If you block every cookie, including essential ones, parts of our website and app may not work.
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Google Chrome: https://support.google.com/chrome/answer/95647
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Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
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Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
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Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
6.3 On Mobile Devices
You can manage what your device and browser share in your device’s privacy and security settings.
7. What Happens If You Turn Cookies Off
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Essential cookies: if your browser blocks them, you may not be able to sign in or use basic features.
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Functional cookies: your preferences won’t be remembered.
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Analytics cookies: we won’t see how you use our website, so we can’t use your visit to improve it.
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Marketing cookies: we won’t connect your visits to our marketing.
8. Global Privacy Control and Do Not Track
If your browser sends a Global Privacy Control signal, we treat it as a choice to opt out of analytics and marketing cookies, wherever you are, unless you later choose Accept in our cookie banner. There is no agreed standard for the older “Do Not Track” signal, so we don’t respond to it.
9. Changes to This Policy
We update this policy when we add or change the cookies we use, or when technology or the law changes. Changes are posted on this page with a new effective date. If we make significant changes, we’ll let you know through a notice on our website or by email.
10. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at hello@usevinyl.com.