Vinyl Joins The Xero Developer Growth Program And Lands on Two 2026 Power Lists

Vinyl’s inclusion in the Xero Developer Growth Program highlights a broader shift in accounting, where capturing and structuring client conversations is becoming essential for scalable advisory and efficient workflows.

Key points:

• The significance of Vinyl being selected for Xero’s invite-only Growth Program as a high-impact app

• Recognition through Xero Power Lists and awards, reflecting strong adoption and real-world value

• Why focusing on accounting firms specifically has positioned Vinyl as a core tool in the ecosystem

• The growing importance of turning client conversations into structured, actionable outcomes

• How captured meeting data can evolve into internal processes and firm-wide intellectual property

• The role of Vinyl in bridging the gap between financial insights and real advisory conversations

Some news that’s got us all buzzing here at Vinyl HQ: Xero have hand-picked Vinyl to join The Xero Developer Growth Program for 2026.

It’s an invite-only initiative for a small group of high-potential apps making waves in the Xero ecosystem. And here’s the kicker: Vinyl is the first practice app chosen specifically for use by accounting and bookkeeping firms. No expense tracking. No generalist SaaS. Just purpose-built support for the firms doing the real work.

Yes, it’s a proud moment. But it also signals something bigger: that the way firms deliver advisory is evolving fast, and tools like Vinyl are becoming central to that shift.

Why The Growth Program? Why Now?

The Xero Developer Growth programme is Xero’s way of backing the apps that are delivering outsized value to the Xero community. Selection is based on product quality, traction, and alignment with Xero’s long-term vision, not on paid placements or self-nomination.

Vinyl earned the nod by helping firms solve a problem that’s long been hiding in plain sight: how to turn client conversations into structured action without the admin hangover.

From the very beginning, we’ve focused solely on firms. No side quests into other industries. Just one goal: to make meetings more useful, repeatable, and profitable.

Recognition That Builds the Case

Before this Growth Program invitation, Xero had already given us a quiet tip of the hat:

• We were named in two of their official Xero App Store Power Lists for 2026:
  🏆 The Rising Stars – the fastest-growing new apps
  🏆 The Advisor’s Arsenal – top tools firms rely on daily
  
  

• We were also shortlisted for:
  🥈 Emerging App of the Year
  🥈 Practice App of the Year

These weren’t popularity contests. No vote-stacking. Just raw usage and reviews from the Xero community.

But the Growth Program nod goes deeper. It’s not just a “nice job”. It’s a signal that Vinyl is becoming part of the core app stack for firms using Xero.

From Transcripts to IP: Why This Matters for Advisory

Let’s talk about why this matters for the future of advisory work.

For many firms, the advisory process lives in people’s heads—or scattered notes from scattered meetings. That’s fine… until someone leaves, a client pushes back, or you try to scale.

Here’s where Vinyl changes the game:

• Every client conversation gets captured accurately and automatically

• Key points and action items are broken down by entity or service

• You start to spot patterns, repeatable frameworks, and scalable processes

• Meeting transcripts become the source of internal IP for how your firm delivers advice

Now layer in tools like Syft, and you’ve got the full picture. Use Syft to generate the insights. Use Vinyl to structure the conversation, track what’s agreed, and follow through on outcomes.

This pairing helps firms move beyond the spreadsheet and into true advisory delivery—with built-in structure and accountability.

What Firms Are Already Saying

With over 35 five-star reviews on the Xero App Store, the message is pretty clear: Vinyl’s helping firms get more value from their meetings—and their teams.

Here’s a small sample:

“As a long-time Karbon user, Vinyl was the natural choice for our firm to use as its 'note and analyser taker'. It summarises meetings for accountants better than any other note taker that we have used(Fathom, Google Meet, and Zoom). The best part for us is that Vinyl even records face-to-face meetings directly from my MacBookPro computer. And of course, the integration with our Karbon time lines is the icing on the cake” - Bernie Ackerman, BNA CPA

“Vinyl has quickly become one of my favourite tech tools. The AI notetaker jumps into my meetings automatically and delivers clear, accurate summaries straight to my inbox within minutes. I can personalise them for clients or add them directly into our Karbon workflows. It has saved me time, especially when preparing follow-ups or documenting conversations for the team. The new mobile app is another great step forward, and I’m really looking forward to using the in-app AI to search back through our growing history of meetings. It’s easy to use, and the support from the Vinyl team has been excellent.” - Keryn Stack

What’s Coming Next

The Xero Developer Growth Program milestone is a big moment—but it’s only one step.

Here’s where we’re going from here:

• Smarter AI outputs beyond summaries

• Deep integrations with practice tools

• Firm-specific playbooks, built from your own conversations

• More automation around internal workflows and client comms

Our mission is simple: no missed promises, more time for client work, and a better experience for everyone involved.

Xero sees it. Our customers are living it. And we’re just getting started.

Frequently Asked Questions

What is the Xero Developer Growth Program and why does it matter?

It’s an invite-only initiative where Xero backs a small group of high-impact apps in its ecosystem. Being selected signals that a product is delivering real value to accounting firms and aligns with where the industry is heading.

Why was Vinyl selected for the Xero Developer Growth Program?

Vinyl was chosen for solving a problem most firms deal with daily: turning client conversations into clear, actionable outcomes without the admin overhead. That focus on real workflow improvement is what set it apart.

How does this recognition impact accounting firms using Vinyl?

It reinforces that Vinyl is becoming part of the core tech stack for modern firms. It also means continued investment in integrations, product development, and long-term alignment with the Xero ecosystem.

What role does Vinyl play in modern advisory workflows?

Vinyl helps firms capture and structure client conversations, turning them into something usable. Over time, this builds internal processes, improves consistency, and supports scalable advisory delivery.

How does Vinyl differ from other apps in the Xero ecosystem?

Most tools focus on data, reporting, or transactions. Vinyl focuses on conversations, what was said, what was agreed, and what needs to happen next, making it a key link between insight and action.

What can firms expect next from Vinyl after joining the Growth Program?

The focus is on deeper integrations, more advanced AI outputs, and better automation across client communication and internal workflows, helping firms operate with more clarity and less manual effort.